Target Local Consumers with Precision Direct Mail in Rochester, NY

Valpak of Rochester has been a trusted name in direct mail advertising for over 50 years, delivering our iconic BLUE envelope to 19 key regions across Rochester, NY, segmented by zip code. Our extensive experience in the local market means we understand the unique needs of businesses and consumers in Rochester.

With Valpak, you can precisely target your ideal audience based on location, ensuring your ads reach the consumers most likely to engage with your products or services. Our proven track record allows us to help you connect with the right customers, whether you're aiming to increase foot traffic, enhance brand awareness, or boost sales.

By leveraging our deep knowledge of local consumer behavior and geographic segmentation, we help you maximize your return on investment (ROI) and achieve measurable results. Valpak’s experience and expertise in direct mail can deliver the customers your business needs to grow.

Explore our direct mail advertising map to learn how we can optimize your marketing strategy with highly-targeted campaigns tailored to your business.

 

Mailing Details By Region
NTA Zip Codes Valpak Homes Med. Adult Age  Avg. Home Value Average HH Income Made Online Purchase in last month %HH with Children

BR

14618, 14620, 14610

10,000

51 yrs

$243,265 

$105,674

113

28%

CA

14424

10,000

52 yrs

$197,351

$68,951

94

26%

CE

14609, 14610, 14625, 14607 

10,000

45 yrs

$163,774

$76,508

119

17%

ER

14445, 14534, 14526, 14450, 14625, 14610, 14618

10,000

51 yrs

$198,988

$81,480

100

27%

FA

14450, 14502

10,000

51 yrs

$230,749  

$104,000

110

32%

GC

14624

10,000

50 yrs

$154,399

$76,038

100

29%

GE

14616, 14612, 14615

10,000

49 yrs

$126,547

$61,332

96

29%

GG

14624, 14626, 14606

10,000

52 yrs

$150,713 

$67,373

96

27%

GW

14616, 14626, 14612

10,000

52 yrs

$175,627 

$81,280

100

32%

HE

14623, 14586, 14467, 14534

10,000

42 yrs

$169,864 

$77,542

114

27%

HF

14472, 14534, 14469, 14485, 14564, 14467, 14506, 14543

10,000

52 yrs

$241,012

$109,530

114

35%

IR

14617, 14622

10,000

53 yrs

$155,779

$78,784

98

28%

PE

14526, 14450, 14625, 14502

10,000

52 yrs

$213,908

$105,466

112

35%

PI

14450, 14534, 14618

10,000

55 yrs

$295,288

$134,666

119

32%

SP

14559, 14468, 14420, 14624, 14626

10,000

51 yrs

$175,441

$82,237

110

34%

SW

14620, 14623, 14607

10,000

37 yrs

$166,041

$59,101

111

14%

VI

14564, 14425, 14424, 14548, 14450

10,000

50 yrs

$236,287

$99,934

117

37%

WE

14580

10,000

53 yrs

$226,833

$94,790

108

32%

WO

14580, 14519

10,000

51 yrs

$217,190

$84,187

116

34%


See Our Direct Mail Schedule