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With new norms being set into place, online ecommerce has become even more relevant. The already growing channel is thriving more than ever putting traditional retail stores in danger. Moving into the reopening of retail stores, it is important to acknowledge this ever-growing channel and the way co...

Direct mail might seem like a dying business, but in reality, this type of marketing can benefit your local business in more ways than not.  Unlike digital marketing, direct mail has the ability to target extremely specific groups of people using geographic and demographic techniques.  Yes, digi...

The Americans with Disabilities Act (ADA) first signed by George H.W. Bush, allows for equal opportunity for those with disabilities in employment, accessibility to goods and services and due to recent updates, accessibility on websites.  The ADA protects all people from discrimination in state and...

As our society is moving toward, or more accurately, living in a digital world, it is imperative that local businesses keep up to date online.  Having an accurate up to date website is an easy way to satisfy current or future consumers right off the bat.  Since local businesses must service a digita...

The way we market our brands and businesses always changes with new trends and technology advancements presented every year. Direct Mail is one of the most effective and popular ways to market. Lately, the direct mail mix has been changing. There is a noticeable increase in targeted letters and post...

Anytime someone wants to learn more about a brand or its products, what’s the first thing they do? Pull up their search engine of choice, and search the brand name - what they find (or don’t) often immediately shapes their perception of the brand or company. Does their website look trustworthy? Are...

Retail marketing is very important to retailers. It is a process by which retailers promote consumer interest and awareness of their products and services in order to generate sales. Retail marketing is grounded in four principles which are: Product Price Place Promotion The prod...

Today, conventional restaurants are vying for their own digital space the way other companies do. Online food ordering is a process by which consumers order food from a restaurant through the restaurant’s webpage or a dedicated app. It is quite similar to ordering consumer goods on e-commerce websit...

Are you a contractor? Perhaps, you want to generate more leads for your products and services. Whichever profession you are involved in, Valpak Rochester has the complete package to help you generate more leads and close deals. We are industry experts and can generate leads and increase sales for th...

In a digital age like today, it is essential for businesses to have their own websites  on which they can promote and sell their products and services. More and more frequently people are making online purchases rather than using the conventional style of making a purchase. Most people just want to...

Data is potential information, a fact that can change the course of direction when processed. In its raw meaning, data transparency is both focused on data accessibility and data accuracy. First, data transparency entails that data should be accessible from any location where it is stored. Second, i...

Valpak is an expert, full service direct marketing agency offering a range of advertising, marketing tools and tracking tolls for small and medium-sized businesses in the Rochester. www.valpakrochester.com/products Valpak is committed to helping you get your business out there, to a broader cust...

Valpak has introduced its advertising, call, website, social media such as Facebook, Google Adwords, Google analytics tracking and real time dashboards to give the live ROI results on your home improvement business, auto repair, retail store and restaurant or any other industry type businesses....

Valpak Rochester is a local business owned and operated by Christopher and Kathleen Jacobs. The couple not only values their relationship with each other, as well as the bond they share between their three kids, but they respect every one of their customers with the same love and compassion among th...

You may have noticed the rise of the online order. Not only do big brands offer it, but smaller companies are signing up for a central service to provide consumers with the ability to order food online. Most consumers do a quick search to find online coupons or voucher codes to bring down their t...

Valpak of Rochester places your restaurant directly in front of local consumers. Direct mail is time tested and extremely effective for advertising. Valpak of Rochester has the tools necessary to mail out your advertisements to consumers that specifically fit the demographic of your company. Whether...

Social Media Marketing is On the Rise Social media marketing is becoming increasingly popular among businesses. It is one of the leading advertising trends. Valpak of Rochester can help you manage your social media accounts, guiding you in what to post and when. If you have an event coming up we...

Are you looking to re-do your roof? Think carefully about your home improvement needs before rushing into a roof job. Valpak of Rochester has connections to roofing contractors and deals to help you save on your next roof job. Carefully selecting the best roofing option for your home is essential. I...

Have you dreamed about the way your home could look? When you come home at night and pull in the driveway, do you see things you would like to tweak about the exterior of your home? Consider new siding as your next home improvement project. Perhaps your home could benefit from the updated look that...

Combining advertising strategies is a smart way to market your business. One example of this would be to partner two successful methods of advertising. It’s especially effective when the second method is actually a way to track the success of the first. Call tracking is a huge resource for businesse...

A consumer waits in a check out line at a retail store with an object in hand. As she approaches the register, she thinks about the money the object will cost her and it occurs to her that there might be a way to get a discount on her purchase. She has found online coupons at other stores and has sa...

There are a variety of ways to bring direct marketing to the consumer. As a company learning to think like the consumer, direct mail advertising is an important umbrella term that incorporates several key methods or reaching the consumer directly. One of the main ways Valpak of Rochester started the...

SEO is the unpaid optimization of a search engine. There are different ways of directing traffic to your site without paying the money to do so. The unpaid, organic search results will appear after the paid ads, but if done right, your page can still appear in the top search results. Successful cont...

There are many ways to optimize a site for search engines like Google and dominate online marketing. The best ways of doing this all involve thinking like a consumer. For example, what are the words that a consumer is likely to use when searching the internet for something? These words can then be p...