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Using Valpak’s Famous Blue Envelope to Drive High-Quality Home Improvement Leads with Lifestyle Segmentation in Rochester, NY When it comes to generating high-quality leads for your home improvement business, Valpak’s Famous Blue Envelope is one of the most powerful tools in your marketing strategy...

With new norms being set into place, online ecommerce has become even more relevant. The already growing channel is thriving more than ever putting traditional retail stores in danger. Moving into the reopening of retail stores, it is important to acknowledge this ever-growing channel and the way co...

Direct mail might seem like a dying business, but in reality, this type of marketing can benefit your local business in more ways than not.  Unlike digital marketing, direct mail has the ability to target extremely specific groups of people using geographic and demographic techniques.  Yes, digi...

As our society is moving toward, or more accurately, living in a digital world, it is imperative that local businesses keep up to date online.  Having an accurate up to date website is an easy way to satisfy current or future consumers right off the bat.  Since local businesses must service a digita...

The way we market our brands and businesses always changes with new trends and technology advancements presented every year. Direct Mail is one of the most effective and popular ways to market. Lately, the direct mail mix has been changing. There is a noticeable increase in targeted letters and post...

Are you a contractor? Perhaps, you want to generate more leads for your products and services. Whichever profession you are involved in, Valpak Rochester has the complete package to help you generate more leads and close deals. We are industry experts and can generate leads and increase sales for th...

Valpak is an expert, full service direct marketing agency offering a range of advertising, marketing tools and tracking tolls for small and medium-sized businesses in the Rochester. www.valpakrochester.com/products Valpak is committed to helping you get your business out there, to a broader cust...

Valpak of Rochester places your restaurant directly in front of local consumers. Direct mail is time tested and extremely effective for advertising. Valpak of Rochester has the tools necessary to mail out your advertisements to consumers that specifically fit the demographic of your company. Whether...

Are you looking to re-do your roof? Think carefully about your home improvement needs before rushing into a roof job. Valpak of Rochester has connections to roofing contractors and deals to help you save on your next roof job. Carefully selecting the best roofing option for your home is essential. I...

Have you dreamed about the way your home could look? When you come home at night and pull in the driveway, do you see things you would like to tweak about the exterior of your home? Consider new siding as your next home improvement project. Perhaps your home could benefit from the updated look that...

Combining advertising strategies is a smart way to market your business. One example of this would be to partner two successful methods of advertising. It’s especially effective when the second method is actually a way to track the success of the first. Call tracking is a huge resource for businesse...

There are a variety of ways to bring direct marketing to the consumer. As a company learning to think like the consumer, direct mail advertising is an important umbrella term that incorporates several key methods or reaching the consumer directly. One of the main ways Valpak of Rochester started the...