Valpak Rochester's direct mail advertisements are due in-office about two weeks before they are expected to arrive in homes, and our blue envelope goes out monthly. Businesses in the Rochester, NY area can mail one month or several throughout the year, but the best rate of return is seen with consistent mailings. Valpak Rochester can help make recommendations for when to mail, how often, and what offers to promote. For instance, if a company has a big sale coming up, they could mail ahead to generate hype for the sale and highlight specific offers. If there is a busy season for a company, that would be the time to mail more frequently. We work with you to create the best leads while keeping the lead cost low to maximize ROI.
See below for our 2022 direct mail dates.
2022 MAIL DATES:
| 2022 In-Home Dates | 2022 Ad-Copy Due |
|
Feb 8-10 |
January 19 |
|
Mar 8-10 |
February 16 |
|
Apr 12-14 |
March 23 |
|
May 10-12 |
April 20 |
|
Jun 7-9 |
May 17 |
|
Jul 12-14 |
June 21 |
|
Aug 9-11 |
July 20 |
|
Sep 6-8 |
August 17 |
|
Oct 11-13 |
September 21 |
|
Nov 8-10 |
October 19 |
|
Dec 6-8 |
November 11 |
