Maximize Your ROI with Consistent Direct Mail Advertising in Rochester, NY
Valpak of Rochester’s direct mail advertisements are delivered to homes on a monthly basis, with each campaign due in our office about two weeks prior to distribution. Businesses in the Rochester, NY area can choose to mail for just one month or multiple months throughout the year. However, the best return on investment (ROI) is typically achieved through consistent and strategic mailings.
Valpak Rochester’s team is here to help you determine the optimal mailing schedule, frequency, and promotional offers for your business. For example, if you have a big sale coming up, we recommend mailing ahead of time to build excitement and highlight specific offers. If your business experiences a busy season, it’s the perfect opportunity to increase mailing frequency to reach more potential customers.
We work closely with you to craft targeted campaigns that generate high-quality leads while keeping lead costs low, ensuring you get the most out of your direct mail investment.
Check out our 2025 direct mail dates below to plan your next campaign!
2025 MAIL DATES:
| 2025 In-Home Dates | 2025 Ad-Copy Due |
|
February 4-6 |
January 14 |
|
March 4-6 |
February 12 |
|
April 8-10 |
March 19 |
|
May 6-8 |
April 16 |
|
June 3-5 |
May 13 |
|
July 8-10 |
June 17 |
|
August 5-7 |
July 16 |
|
September 2-4 |
August 13 |
|
October 7-9 |
September 17 |
|
November 4-6 |
October 15 |
|
December 2-4 |
November 10 |
