Who She Is:
- Buying Decision-Maker
- Makes up 80% of all purchasing decisions
- College-Educated
- 45% have at least a 4-year degree
- Homeowner
- 74% of Valpak households are owner-occupied
- Income
- $136,680/year (32% higher than the U.S. average)
- Home Value
- $518,455 (31% higher than the U.S. average)
- Married with at least 1 child
- Most are dual-income households
How She Spends:
- 18% more on Automotive
- 32% more on Home Improvement
- 17% more on Entertainment
- 13% more at Restaurants
- 16% more at the Doctor
- 17% more on Retail
