December 6, 2017

Retail marketing is very important to retailers. It is a process by which retailers promote consumer interest and awareness of their products and services in order to generate sales.

Retail marketing is grounded in four principles which are:

  • Product
  • Price
  • Place
  • Promotion

The product is what the retailer sells to the consumer. We can help you by listing your products on our social media platforms and websites, which can increase your brand awareness and traffic. We can also design a logo for your products, and give your products unique branding to help boost market recognition by setting you apart from your competition and increasing sales. Additionally, we have a specialized team that will help you work on your website and landing page. We believe your landing page should clearly communicate what your products do, what you can offer, and how the consumer can benefit from you, your products, and your services. Your website will also include the other Ps such as the price of your products and services; the location (place) of your company; and all these will promote your business.

Every day, businesses use social media platforms to advertise their products and services. Advertising on social media is an increasingly popular strategy for boosting your revenue because it is an easy way to expand your consumer reach. However, many businesses out there are missing the mark with their advertising on social media. We will help you maximize every dollar you pay for social media advertising. As Facebook and Instagram advert experts, we offer you branding and promotion services that will make you stand out from your competition on the same platforms. We advise our clients to create Facebook and Instagram business profiles for outstanding promotion results on these platforms.

We have also teamed up with American Express to offer small and local businesses the opportunity to advertise their products and services to a bigger audience. Your business has the opportunity to have a dedicated page on our website, to help you broadcast your products and services to a broad group of consumers. We will maximize your reach, and get you the quality leads you are looking for by targeting your specific audience. We will also expand your reach using the availability of resources and information within Valpak.com. We are the highly Preferred American Express Partners for small businesses. We know how to put your business on the path of growth because we have done it many times over.