April 25, 2017
Valpak Rochester is a local business owned and operated by Christopher and Kathleen Jacobs. The couple not only values their relationship with each other, as well as the bond they share between their three kids, but they respect every one of their customers with the same love and compassion among their family. Their business aims at providing local companies with affordable and effective marketing and advertising opportunities that will help grow their business so that the company can make a significant impact on their local economy. Likewise, Valpak has also been recognized for its relief to the community and the city of Rochester, as the franchise had the incredible honor of receiving the Legacy of Service Award in recognition of their humanitarian aid during hurricane Sandy www.valpakrochester.com/charities/hurricane-sandy-relief-effort . Now, your business can also join the hundreds of local businesses that work with Valpak Rochester with utilizing one of the dozens of direct mail and online platforms provided by them.
Keep in mind that although Valpak Rochester is based in Rochester NY they have the ability to market your business and products nationally. From targeted direct mailing programs, custom IP digital display ads targeting specific demographics based on the individual client needs or even Geo targeted mobile ads to reach your customers at the most opportunistic times.
TARGETED DIRECT MAILING
In today’s digitally confusing world, local businesses are always looking for a more simplistic targeted way to reach new customers. That’s where Valpak Rochester comes in. We combine targeted digital tactics with complimentary direct mailing and other traditional programs. Our local businesses can choose to do this locally, regionally or nationally. From targeted direct mail www.valpakrochester.com/products/direct-mail that reach 160,000 local Rochester area homes combined with digital platforms and mobile coupons we are reaching consumers both at home and where they shop. Additionally, flyers, menus, postcards, brochures, door hangers and other forms of print media can be selected to be distributed to consumers, gaining your brand recognition and in turn customers, of course.
DIGITAL
The company will also target the online marketing space in order to grow your business. One of the most effective digital marketing tactics is known as search engine optimization, or SEO, for short. SEO refers to improving your website so that it ranks higher on search engine result pages, such as Google, Yahoo, or Bing. Needless to say, but always fun to remind anyway, the higher your website is on a search page, the more likely it is to be visited. While SEO can be a difficult beast to manage, the experts at Valpak Rochester have you covered. Additionally, the company can launch social media campaigns for you, all while providing analytical data that will be critical in understanding and developing future marketing strategies.
In addition to SEO, Valpak offers SEM services. SEM Search Engine Marketing differs from SEO as this is online ads within Google, Bing and Yahoo platforms. Based on specific criteria Valpak can manage your SEM spend to help stretch you advertising dollars.
DESIGN
Of course, it doesn’t matter if a webpage ranks higher on a search engine if the design of the site is lackluster, as visitors will simply exit the site to find more attractive pages. Not to worry, Valpak Rochester offers numerous graphic design services that will pair your brand with a professional digital artist and developer that can take your website to new heights. Additional services such as advertising design, real time tracking and dashboards, call tracking, and mobile services, among other local platforms, is offered as well.
